Hotels accelerate touchless innovation using AI
By Vishnu Rageev R.
The next generation of touchless hospitality is no longer defined by mobile check-in and QR codes alone. Hotels are combining artificial intelligence, biometric verification, predictive analytics and connected devices into unified quest ecosystems designed to reduce friction across the stay journey.
“The most effective technology strategies are typically those that reduce friction and simplify routine interactions so staff can spend more time focused on meaningful guest engagement,” said Frank Pitsikalis, Agilysys senior vice president and chief marketing officer.
“AI and touchless technologies help make hospitality more human, working best when they help hotels become more responsive, efficient and hyper-personalized while still preserving human interaction where staff are most valued and effective –connecting, empathizing guests.”
“AI and touchless technologies help make hospitality more human, working best when they help hotels become more responsive, efficient and hyper-personalized while still preserving human interaction where staff are most valued and effective –connecting, empathizing guests.”
Guests increasingly expect hotel stays to mirror everyday digital services, with smartphone check-in, shorter queues and keyless room access becoming standard expectations. Hotels across segments – from luxury resorts to limited-service properties – are accelerating investments in contactless systems.
North America’s contactless hotel technology market was valued at approximately $1,75 billion in 2025, reflecting rising adoption of mobile check-in, digital access and related guest technologies, according to DataIntelo. Companies including Dermakaba Group, Vingcard, part of ASSA ABLOY Global Solutions, and Agilysys Inc. provide systems across independent hotels and global chains.
Sunny Kurani, enterprise account manager at Vingcard, said touchless systems must balance convenience with service quality.
Sunny Kurani, enterprise account manager al Vingcard
“These technologies help reduce friction while giving guests greater convenience, flexibility and control over their stay experience.”
“The most effective technology strategies are typically those that reduce friction and simplify routine interactions so staff can spend more time focused on meaningful guest engagement,” said Frank Pitsikalis, Agilysys senior vice president and chief marketing officer.
“AI and touchless technologies help make hospitality more human, working best when they help hotels become more responsive, efficient and hyper-personalized while still preserving human interaction where staff are most valued and effective –connecting, empathizing guests.”
Frank Pitsikalis, Agilysys senior vice president and chief marketing officer
Guests increasingly expect hotel stays to mirror everyday digital services, with smartphone check-in, shorter queues and keyless room access becoming standard expectations. Hotels across segments – from luxury resorts to limited-service properties – are accelerating investments in contactless systems.
North America’s contactless hotel technology market was valued at approximately $1,75 billion in 2025, reflecting rising adoption of mobile check-in, digital access and related guest technologies, according to DataIntelo. Companies including Dermakaba Group, Vingcard, part of ASSA ABLOY Global Solutions, and Agilysys Inc. provide systems across independent hotels and global chains.
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